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MARKETING AUTOMATION

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Training agenda: What is marketing automation? Example workflows Why is it important? Workflows learnt through tickets Additional resources for further reading Key concepts Other things learnt through past tickets/Slack

Description

Marketing Automation refers to the use of software to automate repetitive tasks related to marketing activities. The tasks are automated in response to pre-defined trigger conditions, which usually correspond to actions that your users take on your site or in your emails.

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