Overall rule — Numbers-only SenderIDs and emojis
Numbers-only SenderIDs (with or without a leading +) are not allowed in any country, unless the number is provided by Brevo or ported into Brevo. Emojis are never allowed in any country.
International SenderID Rules Open to view the rules from SenderID Rules International
Rule 1 — France
France follows rules depending on the client's account type:
• Non-Enterprise clients may use only letters and digits (no dashes, spaces, or other special characters).
• Enterprise clients may use letters, digits, dashes, and spaces (but no other special characters).
Rule 2 — North America (NA) number space: 10DLC, short code, or toll-free required
For destinations in the North American Numbering Plan (United States, Canada, and Caribbean +1 territories such as Puerto Rico, Bahamas, Jamaica, Trinidad and Tobago, and others), a SenderID must be one of: a 10-digit long code (10DLC), a registered short code (4–6 digits), or a toll-free number (TFN).
Free-form alphanumeric SenderIDs are not supported in this region — a compliant number is required instead. All numbers must be provided by Brevo or ported into Brevo.
Rule 3 — Numbers are not allowed in the SenderID
In these countries, a SenderID cannot consist of, or contain, digits:
- Afghanistan
- Guinea
- Nigeria
- Bulgaria
- Honduras
- Pakistan
- Gambia
- Liberia
- Romania
- Guatemala
- Nicaragua
- Rwanda
Rule 4 — Spaces are not allowed in the SenderID
In these countries, a SenderID cannot contain a space:
- Angola
- Gambia
- Serbia
- Benin
- Myanmar
- South Ossetia
- Bulgaria
- Namibia
- Tanzania
- Burkina Faso
- North Macedonia
- Thailand
- Cameroon
- Peru
- Uzbekistan
- Croatia
- Romania
- Ecuador
- Russia
Rule 5 — Special characters are not allowed in the SenderID
A SenderID may only contain letters and digits — no symbols such as @ . # & ( ) - ; _ $ % * : ! or similar, and no emojis. Emojis are never allowed in any country; the special-character restriction itself applies in:
- Austria
- Italy
- Qatar
- Belarus
- Kenya
- Russia
- Benin
- Kuwait
- Rwanda
- Bosnia and Herzegovina
- Luxembourg
- Saudi Arabia
- Brazil
- Mali
- Serbia
- Bulgaria
- Mauritania
- Seychelles
- Burkina Faso
- Mexico
- Slovenia
- Cambodia
- Montenegro
- South Africa
- Cameroon
- Morocco
- South Ossetia
- Democratic Republic of the Congo
- Myanmar
- Sweden
- Côte d'Ivoire
- Namibia
- Syria
- Croatia
- Nepal
- Tanzania
- Czech Republic
- Nicaragua
- Togo
- Ecuador
- Niger
- Uganda
- Egypt
- Nigeria
- Ukraine
- Guatemala
- Norway
- United Kingdom
- Honduras
- Oman
- Uzbekistan
- Hong Kong
- Pakistan
- Vietnam
- Indonesia
- Peru
- Iraq
- Philippines
Rule 6 — Numbers and special characters are both not allowed in the SenderID
In these countries, the SenderID must be pure letters — no digits and no special characters:
- Bulgaria
- Nicaragua
- Rwanda
- Guatemala
- Nigeria
- Honduras
- Pakistan
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